DotCom Conference 2016 will convene leaders in the ecommerce industry to discuss key issues relating to online merchandising on Walmart.com and Samsclub.com. The main topic of discussion will be how online consumer behavior affects product purchases both online and in-store. The conference will take place January 19, 2016 from 7:00 AM to 12:15 PM at Four Points by Sheraton in Bentonville, AR.

“The conference will be a crash course of vital information for Walmart and Sam’s Club suppliers,” said Eric Howerton, WhyteSpyder CEO. “Shoppers are demanding more information about products online and this conference will help manufactures understand how this shopper behavior correlates to sales both online and in-store.”

The conference is exclusive to Walmart and Sam’s Club suppliers and their marketing/sales agencies. Representatives from Walmart within merchandising, search engine optimization and content development along with other industry experts will present strategic and tactical insights about the online shopping industry.

“Online shopping and browsing via laptops, cell phones and tablets is increasing every day,” said Dave Feinleib, founder and CEO of Content Analytics. “We are excited to partner with WhyteSpyder and the Bentonville/Bella Vista Chamber of Commerce to provide the essential content optimization, item setup tools and best practices to the supplier community.”

Conference keynote speakers include: Laura Phillips, former senior vice president of OmniChannel Assortments and Bryan Gildenberg, chief knowledge officer of Kantar Retail. Additional speakers include Mark Stamps, sales director of Wrigley; Sarah Spivey, chief marketing officer of Bazaarvoice; Dave Feinleib, founder and chief executive officer of Content Analytics; and Eric Howerton, chief executive officer of WhyteSpyder. Other speakers from Walmart.com, Walmart stores and Webcollage will be announced closer to the event date.

Event title sponsors are WhyteSpyder and Content Analytics. All proceeds from the conference will benefit the Bentonville/Bella Vista Chamber of Commerce.

“We realize the influence that technology has on the way buyers are making purchasing decisions today and are excited to offer an opportunity for vendors to better understand how to get their product information correctly online with Walmart and Sam’s Club so that they can take advantage of this huge market,” said Dana Davis, CEO and president of the Bentonville/Bella Vista Chamber of Commerce.

For more information and to register for the conference, please visit www.dotcomconference.com.